AMREF: African Medical Research Foundation

AMREF, the African Medical Research Foundation, is an international charity focussing on providing medical research, training, infrastructure and delivery to crisis-hit areas of Africa.

Ichameleon was appointed to provide a wide-reaching solution which allowed each of AMREF's national offices to create and manage their own content.

Highlights of the solution include:

Ongoing consultancy and advice on fundraising, communications and effective campaigning
Treeline content management system, publishing in limitless country websites, and in 10 languages
Interactive store and bookshop, raising valuable funds and providing detailed informaiton to medical professionals
Integration with 3rd party services, including donation management.

This site is a good example of how Treeline, Ichameleon's own Content Management System, can be tailored to meet the unique requirements of the client.

Because Treeline is modular we are able to provide a scaleable solution which allows AMREF to create new country websites in just a few minutes. This allows AMREF communications strategy to expand to meet their needs, without hitting the budget.